Quality Assurance Cihan University – Erbil
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on November 17, 2025, The Departments of Business Administration and Media at Cihan University–Erbil organized a two-day international workshop entitled “Principles of Artificial Intelligence (AI) and Its Strategic Applications in Business and Marketing.” The workshop was held in the University’s Academic Hall and was attended by faculty members and students from various departments.
The event commenced with opening remarks by Assistant Professor Dr. Hawkar Qasim Pirdawd, Head of the Business Administration Department, who welcomed the participants and emphasized the growing importance of Artificial Intelligence in modern business environments. He highlighted the transformative impact of AI on business strategies, marketing practices, and organizational performance.
As part of the workshop program, Mr. Ali Al-Jaff, Marketing Manager, and Ms. Mariam Zara, Human Resources Manager at Future Care Company, delivered a comprehensive presentation on the practical application of Odoo software. They explained that Odoo is an integrated online enterprise resource planning (ERP) platform that is continuously enhanced through AI integration. The speakers outlined the system’s diverse modules, including Customer Relationship Management (CRM), accounting, inventory management, sales, purchasing, manufacturing, project management, and website management. These interconnected modules enable seamless information sharing across departments, thereby improving operational efficiency and minimizing redundant processes. Furthermore, they discussed the added value of AI-driven features in strengthening business administration, accounting systems, and strategic decision-making.
Assistant Lecturer Azwar Mahdi Qasim, Head of the Media Department, presented on the fundamental principles of utilizing AI in business contexts. He emphasized the role of AI in enhancing customer service, enabling faster and data-driven decision-making, and supporting innovation. He noted that AI adoption has become essential for organizations seeking to maintain competitiveness in rapidly evolving markets.
In addition, Lecturer Aram Hanna Masoudi from the Business Administration Department delivered a presentation on the application of AI in management and performance evaluation. He explained how AI tools can be employed to monitor, assess, and improve employee performance during task execution.
The workshop concluded with a presentation by Lecturer Muslim Najib Zidan, who addressed the challenges organizations encounter when implementing new technologies and digital systems. He highlighted the importance of strategic planning, training, and change management to ensure successful AI integration.
This workshop reflects Cihan University–Erbil’s commitment to advancing academic knowledge, strengthening industry collaboration, and equipping students and faculty members with contemporary skills aligned with global technological developments.
